In the world benchmarking regarding child’s experience of television adverts out of junk foods and beverages round the twenty two countries
College out-of Diet and you will Dietetics, College from Antioquia, Public and you can Financial Determinants of Health insurance and Nutrition Lookup Category, Medellin, Colombia
NIHR Oxford Biomedical Browse Heart, Oxford College or university Hospitals NHS Foundation Faith and Middle towards the People Tips to possess Low-communicable Disease Cures, Nuffield Service of Society Wellness, University off Oxford, Oxford, British
College or university out-of Diet and you will Dietetics, College or university from Antioquia, Personal and you can Financial Determinants of Health and Nutrients Search Class, Medellin, Colombia
NIHR Oxford Biomedical Look Middle, Oxford College or university Medical facilities NHS Basis Believe and you can Hub into the Populace Techniques getting Non-communicable Situation Prevention, Nuffield Institution off People Wellness, College or university away from Oxford, Oxford, United kingdom
Realization
Restricting children’s exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children’s television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self-regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.
1 Inclusion
This new marketing regarding unhealthy foods and you will products so you’re able to children might have been a couple of times understood in comprehensive facts product reviews as a poor influence on child’s dining knowledge, preferences, usage, diet quality, and health. 1-7 Ergo, restricting this marketing might have been a worldwide consideration for being obese and you may diet-relevant noncommunicable situation (NCD) reduction. 8-ten The present day Industry Health Company (WHO) All over the world Plan with the protection and command over NCDs 2013-2020 refers to policies to reduce the latest effect of your own profit of junk foods and you will products with the youngsters as one of twenty five symptoms having improvement in acquisition to reduce untimely mortality off NCDs because of the 25% from the 2025. 11 This present year, 193 Associate Says endorsed Quality WHA so you can maximum the new income regarding food and nonalcoholic beverage situations filled up with saturated fats, trans oils, totally free sugars, and/or sodium in order to youngsters and teenagers. 8 Worldwide progress could have been limited into the limiting the type and you can the amount out-of child’s experience of the brand new marketing of fast food and you may products and has now already been treated primes. 12-fourteen
Around the globe, almost one out of five people old 5 so you can 19 decades was in fact overweight or overweight within the 2016, and the prevalence off hot or not desktop obesity for the young adults has grown ten-flex during the last forty years. 15 Once the full rates from escalation in kid’s looks mass list seems to have plateaued (in the an advanced) inside large-earnings regions since 2000, prices consistently boost in low- and you may middle-money regions. 15 The new globalization from dinner solutions could have been implicated in big shifts into poor weight loss activities and you may expanding NCD exposure in the reduced- and you will middle-money nations. 16 Globalization includes global dinner change and you will foreign direct investment from the transnational food and refreshment businesses that mostly create and sell substandard edibles and you can drink items. That it sales advances the desirability and normalcy out of sipping these products. 16
